Demonstrate your ability to synthesize your work in the course and create three messages intended to “sell” a new creativity-enriched curriculum to your school administrators and fellow teachers.
1. Write a white paper
Write a white paper (1500-2000 words long) that lays out an argument for creativity and how these seven cognitive tools are important as a way of developing creativity. Provide specifics of what you would like to do in your classroom and how these approaches or activities would help students understand and learn what you are teaching in more powerful ways.
2. Develop an elevator pitch
Use your white paper as the basis for developing an elevator pitch for your ideas. Your elevator pitch can be in any format of your choice (text, video, ppt, mp3 and so on) – but it needs to be short. Between 30 seconds and a minute! See this pitch as an abstraction of the ideas in your white paper but presented in a succinct, engaging manner that captures the attention of whomever you are communicating with.
3. Construct a message for Twitter
Develop a message that you can send via Twitter to capture someone’s attention prior to the elevator pitch. Think about the key elements that you want to highlight to capture your target person’s attention. Again, this is an abstraction of the ideas in your white paper but written in 140 characters or less, in way that will catch someone’s attention and motivate them to click on the link to find out more.
Creativity Elevator Pitch (mp3)